Press Releases
Senior Resource Group Unveils LaVida Communities
Acclaimed Senior Living Provider Expands Management Portfolio
SOLANA BEACH, Calif. (January 16, 2009) – Senior Resource Group has been awarded a management contract to operate a portfolio of value-oriented senior living communities in 11 states. Senior Resource Group will manage the facilities, formerly operated by Sunwest Management, under the name LaVida Communities (www.lavidacommunities.com). A nationally recognized leader in senior living, Senior Resource Group is committed to providing residents of LaVida Communities with comfortable, secure and service-enriched living environments.
“We are proud to bring LaVida Communities into the Senior Resource Group family. Our tenure in the senior housing field and our dedication to resident care will ensure that all members at our LaVida Communities enjoy a safe, healthy and enriched living environment,” said Kayda Johnson, chief operating officer of LaVida Communities.
“We’re pleased to apply our skills and experience to deliver on a promise to a whole new market segment. We truly believe a broader range of seniors are deserving of an opportunity to experience the same kind of quality of life and wellness offerings that we’ve come to expect in the luxury senior housing market,” said Michael Grust, chief executive of LaVida Communities. “The value-oriented retiree should have access to clean, well-run communities that are affordable, secure, stable and supportive.
“LaVida Communities is fueled by the same passion, commitment and attention to detail that has served us so well for more than 20 years. Our team shares a genuine desire to create a new brand and new model of service delivery for value-conscious seniors,” continued Grust.
“We are confident that we can make a difference in the lives that we serve. At the same time, we’re not underestimating the amount of work that lies ahead for us. Immediately, we will seek to establish a level of confidence with those we touch, including vendors, residents and family members. Our goal is to bring stability to our communities, to cultivate trust and to create positive experiences for our residents and employees alike,” he explained.
The Senior Resource Group commitment to excellence is substantiated by the company’s numerous accolades and accreditations. Senior Resource Group has the distinct honor of becoming the first and only major senior living provider in the U.S. to achieve across-the-board accreditation by CARF (Commission on Accreditation of Rehabilitation Facilities), the leading independent accreditation body. CARF’s panel of experts commended every Senior Resource Group assisted living community for its superior staff, management practices, activity choices, physical environment and overall service.
“The best measure of our performance, and the one of which we’re most proud, is the consistently high satisfaction scores we receive from residents who live in the communities we operate. This vote of confidence from those we serve validates our promise to provide the best service, amenities and care possible,” said Johnson.
During the next several months, company management will visit each LaVida community to evaluate a facility’s particular needs, engage staff and visit with residents and their families. Senior Resource Group is committed to bringing operational efficiencies to LaVida Communities through state-of-the-art technology, current information systems and employee training.
Senior Resource Group, LLC has been a leader in providing distinctive retirement living since 1988. Senior Resource Group develops, owns and operates independent living, assisted living and Alzheimer's/dementia care communities throughout the U.S.
For more than 20 years, the company has championed the development and management of niche communities that provide older adults with service-enriched and supportive living environments. Senior Resource Group corporate headquarters is located at 500 Stevens Avenue, Suite 100, Solana Beach, CA 92075. For more information, call 858-792-9300 or visit www.srgseniorliving.com.
